Fathom vs Gong: Best Conversation Intelligence Tool for 2025

Choosing between Fathom and Gong for your sales team can be challenging. This article compares Fathom vs Gong in terms of features, pricing, usability, and integrations. By the end, you’ll know which tool suits your needs best. Both tools play a crucial role in sales enablement by providing insights and resources that empower your sales team to perform more effectively.

Key Takeaways

• Fathom AI excels in automated note-taking and CRM integration, making it ideal for smaller teams and individual users focused on capturing meeting details efficiently.

• Gong.io provides advanced revenue intelligence, conversation intelligence, and analytics, catering to larger sales teams that prioritize data-driven insights and sales performance improvement.

• The choice between Fathom AI and Gong.io should be guided by specific team needs and budgets, with Fathom being more budget-friendly and Gong offering comprehensive features for revenue growth.

Forecastio: Smarter Sales Performance Tracking for HubSpot Users

When comparing Fathom and Gong, businesses focus on AI-powered call analysis—but sales teams also need real-time insights into their pipeline and sales performance. Forecastio is a sales performance management platform built for HubSpot users, helping sales leaders monitor deal progress, identify pipeline risks, and track key sales metrics to drive better outcomes.

By analyzing historical sales data and deal movement, Forecastio provides clear visibility into quota attainment, pipeline health, and revenue trends. With seamless HubSpot integration, it removes the need for manual tracking, ensuring sales leaders have accurate, data-driven insights to optimize forecasting and pipeline management.

For HubSpot users looking to improve sales performance and gain deeper pipeline visibility, Forecastio offers a powerful yet easy-to-use solution to drive more predictable revenue growth.

Overview of Fathom AI

Fathom AI is an AI-powered notetaking tool designed to revolutionize the way teams handle meetings. It also contributes to sales enablement by streamlining meeting management and note-taking.

This tool excels at:

• Recording

• Transcribing

• Highlighting

• Summarizing discussions

Making it an indispensable asset for sales and customer success teams.

With a strong emphasis on CRM capabilities and meeting note automation, it captures essential details accurately and efficiently, alleviating the burden of manual note-taking.

Fathom AI stands out for its automatic meeting summaries, offering users concise recaps of key points. This boosts productivity and ensures no critical information is missed. Additionally, Fathom AI allows users to sync notes directly into CRM systems like Salesforce and HubSpot, making information readily accessible and actionable.

Data security is a top priority for Fathom AI. The tool processes audio on encrypted servers and deletes recordings after transcription, ensuring that sensitive client data remains protected. Whether you’re managing customer interactions or coordinating with remote teams, Fathom AI offers a comprehensive solution that enhances meeting management and collaboration, all while maintaining strong network security.

Overview of Gong.io

Gong.io is a Revenue Intelligence platform that uses artificial intelligence to drive revenue growth. Its key functionalities include revenue intelligence, deal intelligence, and capturing customer interactions, all aimed at providing deep insights into customer behavior and sales performance. By analyzing these interactions, Gong.io helps sales teams perform better and achieve predictable revenue growth. Additionally, Gong.io's conversation intelligence capabilities allow for a deeper analysis of customer interactions, providing actionable insights that enhance sales strategies.

The platform’s emphasis on revenue intelligence and sales performance enhancement makes it a powerful tool for businesses looking to optimize their sales strategies. Gong.io offers a comprehensive view of customer interactions, allowing sales teams to make informed decisions based on actual feedback rather than assumptions.

Sales teams benefit from Gong.io’s insights into pipeline growth and revenue predictability, which inform strategies and enhance overall sales performance, making it ideal for teams focused on revenue growth, customer interactions, and sales coaching.

Key Feature Comparison

Evaluating Fathom AI and Gong.io requires a comparison of their key features to understand their strengths and weaknesses. Both tools offer a range of functionalities designed to enhance sales performance, but they focus on different aspects of the sales process. This section will break down the key points of each tool, providing concise summaries of their features, pricing, ease of use, and integration capabilities. Both tools contribute to sales enablement in different ways, helping teams to optimize their sales strategies and improve overall performance.

Understanding these features helps make an informed decision tailored to your team’s specific needs. Depending on whether you prioritize transaction management, CRM integration, or revenue intelligence, this comparison will guide you to the tool that best aligns with your goals.

Fathom AI Features

Fathom AI offers a range of AI-powered insights that streamline meeting management and enhance productivity. A standout feature is its automatic meeting transcription, which captures every word spoken and provides accurate summaries for easy reference. This tool also includes customizable templates for summarizing meetings, allowing users to tailor summaries to various contexts and needs. Additionally, Fathom AI's conversation intelligence capabilities capture and analyze meeting discussions to provide deeper insights.

The action item identification feature is highly useful for sales teams. It automatically highlights specific tasks for team members, ensuring that important action items are not overlooked. Additionally, Fathom AI organizes meeting notes into decisions made, tasks, and next steps, providing structured summaries that are easy to review and act upon.

For those looking for advanced features, the Fathom Premium plan offers AI notes, automated action items, and Zapier integration. This plan offers actionable insights and analytics to enhance team productivity and streamline meeting follow-ups.

Gong.io Features

Gong.io leverages artificial intelligence to analyze customer communications and provide insights that can improve sales strategies. The platform offers AI-driven insights for productivity, revenue predictability, pipeline growth, and conversation intelligence. Gong.io assists businesses in making informed decisions by analyzing customer interactions and providing actual feedback, rather than relying on assumptions. Additionally, Gong.io contributes to sales enablement by providing actionable insights that empower sales teams to perform more effectively.

Gong.io uniquely tracks deal health using AI, offering sales teams crucial risk identification features. This capability allows teams to monitor the health of their deals and take proactive measures to mitigate risks. Additionally, Gong.io offers comprehensive training through Gong Academy, ensuring users can maximize the tool’s potential.

Gong.io distinguishes itself with a focus on enhancing revenue team productivity through actionable insights from customer interactions. It seamlessly integrates with CRM systems and communication platforms, making it a versatile choice for sales teams looking to optimize their performance.

Pricing Breakdown

When it comes to pricing, Fathom AI offers a range of options to suit different needs and budgets. The free plan includes unlimited storage and recording capabilities, making it accessible for individual users and small teams. For those requiring advanced features, Fathom Premium and Fathom for Teams plans provide additional functionalities such as AI notes, automated action items, and Zapier integration. The pricing of each tool reflects their contributions to sales enablement, ensuring users get value for their investment.

Gong.io’s pricing is structured around per-user licensing fees and a platform fee based on user count. While this model can be more expensive, it includes free integration and access to a comprehensive suite of features designed to drive revenue growth and enhance sales performance. For larger sales teams focused on revenue intelligence, investing in Gong.io can be well worth the cost.

Discover the impact of your enablement strategies — use our Sales Enablement ROI Calculator to measure the true return on investment and optimize your sales efforts.

User Experience and Sales Performance

User experience is a critical factor when choosing a sales tool. Fathom AI features a user-friendly interface with tagging and highlighting of important points during meetings. However, some users find the interface initially overwhelming due to its comprehensive feature set. The tool’s ability to automatically start recording meetings without manual intervention ensures that no important details are missed.

Users find real-time notifications and the ability to mark action items during meetings particularly helpful. These functionalities enhance punctuality and streamline follow-up processes, making Fathom AI a valuable tool for team collaboration and project management. Users also appreciate the simplicity and ease of use, especially if advanced features are not required. Additionally, conversation intelligence enhances user experience by providing actionable insights, making it easier to identify key takeaways and improve meeting outcomes.

Gong.io, on the other hand, comes with a steeper learning curve due to its extensive features. Once mastered, it offers valuable insights that significantly enhance overall sales performance. The platform’s ability to analyze customer interactions and provide actionable insights allows users to optimize performance and drive revenue growth. For teams focused on data-driven decision-making, Gong.io is an excellent choice.

Integrations, Compatibility, and Seamless CRM Integration

Integration capabilities are vital for determining how well a sales tool fits into existing workflows. Both Fathom AI and Gong.io integrate with popular video conferencing platforms like Zoom, Google Meet, and Microsoft Teams, ensuring a seamless user experience. This compatibility enables users to capture and analyze meetings across different platforms effortlessly. Additionally, these integration capabilities significantly contribute to sales enablement by streamlining processes and enhancing the efficiency of sales teams.

Fathom AI is particularly strong in CRM integration, working seamlessly with systems like HubSpot and Salesforce. It also integrates with collaboration tools like Slack and Google Docs, enhancing its utility for team collaboration and project management. The ability to export transcripts and summaries into other applications further extends Fathom’s integration capabilities.

In contrast, Gong.io extends beyond CRM and web conferencing integration. It also integrates with various communication platforms, broadening its usability and making it a versatile choice for sales teams. This extensive integration capability ensures that Gong.io can fit into a wide range of workflows, providing comprehensive support for sales and revenue intelligence.

Customer Support and Resources

Customer support and available resources can significantly impact the user experience of a sales tool. Fathom’s customer support is praised for its efficiency and effectiveness, offering a Help Center, an FAQ section, and detailed security and compliance information. These resources enable users to find answers quickly and resolve any issues that arise. Effective customer support and resources are crucial for sales enablement, ensuring that sales teams can fully leverage the tool's capabilities.

Gong.io also provides robust customer support, highlighted by customer success stories and industry recognition. The platform provides various training resources, such as a Help Center, Gong Academy, and a Trust Center, ensuring users have the support needed to maximize the tool’s potential.

For sales teams looking for comprehensive support and resources, Gong.io is a strong option.

Pros and Cons Summary

Fathom AI offers real-time transcription with speaker attribution, which is beneficial for team meetings. However, some users find the presence of Fathom AI’s bot to be a distraction during meetings, affecting the natural flow of conversation. The interface can also be cluttered, complicating the task of locating specific notes after meetings. Some users also report inaccuracies in the summaries, which can be frustrating when relying on them for detailed documentation.

Gong.io, on the other hand, excels in pipeline management and sales forecasting, making it ideal for sales teams focused on revenue growth. Additionally, Gong.io's 'conversation intelligence' provides deep insights into customer interactions, enhancing the overall sales strategy. However, its extensive features come with a steeper learning curve, which can be challenging for teams new to sales intelligence tools. Despite its higher cost, Gong.io provides precise pipeline management and accurate sales forecasts, making it a valuable investment for larger sales teams.

Who Should Use Fathom AI?

Fathom AI is particularly beneficial for customer success teams, sales professionals, and remote teams. The platform simplifies capturing crucial meeting details, enabling users to focus on interaction rather than documentation. Its budget-friendly pricing and user-friendly features make it more suitable for smaller teams or individual users who need an efficient and cost-effective solution, especially when considering fathom vs other platforms. Additionally, Fathom AI contributes to sales enablement by providing sales teams with actionable insights and streamlined processes.

Organizations aiming to improve team collaboration and communication can significantly benefit from using Fathom AI. The tool’s ability to automate note-taking and integrate seamlessly with CRM systems can reduce ramp-up time for new sales hires, making it an excellent choice for growing teams.

Who Should Use Gong.io?

Gong.io caters to sales teams focused on enhancing revenue intelligence and improving customer interactions. Sales teams looking to enhance their performance through data-driven insights and advanced analytics will benefit significantly from Gong.io. The platform’s higher cost is justified by its comprehensive features and the ability to drive predictable revenue growth. Additionally, Gong.io's 'conversation intelligence' capabilities provide deep analysis of customer interactions, further boosting sales effectiveness.

Gong.io is recommended for larger sales teams needing advanced analytics and coaching capabilities. Its focus on revenue intelligence and sales performance enhancement makes it an ideal choice for organizations that require precise pipeline management and accurate sales forecasts.

Final Recommendation

Ultimately, the choice between Fathom AI and Gong.io depends on your team’s specific needs and budget. If you prioritize automated note-taking, ease of use, and budget-friendly pricing, Fathom AI is an excellent choice. Its ability to provide concise meeting summaries and integrate seamlessly with CRM systems makes it ideal for smaller teams and individual users.

On the other hand, if your focus is on enhancing revenue intelligence, improving customer interactions, and gaining valuable insights from customer communications, Gong.io is the better option. Despite its higher cost, Gong.io offers comprehensive features that can significantly enhance sales team performance and drive predictable revenue growth.

Both tools contribute to sales enablement in different ways, with Fathom AI focusing on efficiency and ease of use, while Gong.io emphasizes in-depth analysis and strategic insights.

Weigh your team’s needs, preferences, and budget to make the best decision for your organization.

Frequently Asked Questions

What are the core functionalities of Fathom AI?

Fathom AI automates note-taking by recording, transcribing, highlighting, and summarizing meetings. It also tracks action items and integrates with CRM systems such as Salesforce and HubSpot. Additionally, Fathom AI leverages conversation intelligence to capture and analyze meeting discussions.

What sets Gong.io apart from other sales tools?

Gong.io stands out as a Revenue Intelligence platform that offers in-depth insights into customer interactions, significantly enhancing sales team performance and enabling predictable revenue growth through its focus on deal intelligence and customer engagement. This unique capability makes it a powerful tool for sales professionals. Additionally, Gong.io contributes to sales enablement by providing actionable data that helps sales teams improve their strategies and close more deals.

How do the pricing structures of Fathom AI and Gong.io compare?

Fathom AI provides a free plan with unlimited storage and options for paid tiers, while Gong.io utilizes a per-user licensing model that can be pricier but offers extensive features and integrations. This makes Fathom AI more accessible for those looking for budget-friendly options, whereas Gong.io may be better suited for organizations needing robust functionalities.

Which tool is better for smaller sales teams?

Fathom AI is better for smaller sales teams due to its budget-friendly pricing and user-friendly features, enabling efficient meeting management and seamless CRM integration.

What kind of support and resources are available for Gong.io users?

Gong.io offers extensive support through its Help Center, Gong Academy for user training, and a Trust Center for security resources, ensuring users can effectively leverage the platform's capabilities.