Avoma vs Gong: Which Conversation Intelligence Tool Wins

Looking to decide between Avoma vs Gong for your conversation intelligence needs? This article dives into their features, pricing, and ideal users, providing the insights you need to make the right choice for your business.

Key Takeaways

• Avoma focuses on enhancing meeting productivity and collaborative note-taking, making it ideal for mid-market companies, while Gong specializes in advanced conversation analytics for sales performance.

• Avoma excels in real-time note-taking and meeting assistance, whereas Gong provides deep insights into sales conversations but lacks integrated note-taking capabilities.

• Pricing is more flexible with Avoma, offering a free tier and various plans, while Gong targets larger organizations with higher costs and annual contracts.

Overview of Avoma and Gong

When it comes to conversation intelligence tools, both Avoma and Gong have carved out significant niches. Avoma was founded with a vision to streamline meeting productivity and enhance collaborative communication. It offers features such as meeting assistance, call recording, and note-taking, which enable efficient collaboration. Avoma is particularly appealing to teams seeking effective meeting management and collaborative note-taking.

Gong emerged as a leader in conversation analytics, focusing on deriving insights from sales conversations. Gong offers advanced conversation analytics and revenue intelligence features, which analyze sales conversations for actionable insights. This makes Gong an ideal choice for organizations focused on maximizing sales performance through data-driven insights.

Avoma Overview

Avoma was founded in Palo Alto and targets mid-market companies as key users. The platform provides AI-powered meeting and conversation intelligence, note-taking, and coaching automation features. These capabilities are designed to enhance meeting productivity and streamline workflows, making Avoma a robust tool for mid-sized businesses looking to improve their collaborative efforts.

The ideal users for Avoma include knowledge professionals and customer-facing leaders who seek enhanced sales and meeting assistance. Avoma helps these professionals manage their meetings more efficiently, ensuring that key action items are captured and followed up on promptly through its AI-driven features.

Gong Overview

Founded in 2015, Gong has established itself as a pioneer in revenue intelligence, with a strong focus on enabling sales coaching and providing insights into deal and people intelligence. Gong’s ability to analyze sales conversations and track deal progression, along with Gong’s deal intelligence functionality, makes it a powerful revenue intelligence platform for sales leaders aiming to enhance their team’s performance.

Gong’s platform is particularly beneficial for sales leaders and individual sellers looking to improve their performance. With a customer rating of 4.7 out of 5 stars on G2, based on approximately 2,860 reviews, Gong has earned a reputation for delivering actionable insights that drive sales success.

Key Feature Comparison: Avoma vs Gong

Both Avoma and Gong offer critical features like call recording, transcription, analysis, and conversation intelligence. However, choosing between Avoma and Gong requires assessing which features align better with your organizational goals and specific business needs.

We will explore the key features of call recording and transcription, meeting assistance and note-taking, and conversation analytics and intelligence.

Call Recording and Transcription

Both Avoma and Gong excel in call recording and AI transcription, integrating seamlessly with major web conferencing tools. These features include AI-powered transcription and automated CRM entry, which help sales teams maintain accurate records. Gong’s advanced AI features allow for keyword tracking and automatic call transcription, providing deep insights into customer conversations.

Avoma, on the other hand, offers real-time transcription and the ability to automatically identify action items during meetings. Avoma’s automated notes are added automatically to your CRM, streamlining the documentation process and providing quick one-page descriptions of discussions on calls. This enhances the clarity and recollection of customer conversations.

Meeting Assistance and Note-Taking

Avoma aims to streamline workflows by automating note-taking, scheduling, and follow-up tasks. The platform includes collaborative note-taking that enables multiple users to edit notes during calls, encouraging cross-functional collaboration. This feature is particularly beneficial for internal meetings and customer conversations, as it ensures that all relevant information is captured.

Gong, in contrast, lacks native note-taking capabilities, requiring users to rely on external tools. This reliance on other note-taking platforms means that updates must be made manually on the CRM, potentially losing the integrated benefits during conversations.

Teams that prioritize seamless, integrated note-taking will find Avoma presents a clear advantage.

Conversation Analytics and Intelligence

Conversation intelligence tools like Avoma and Gong enhance the sales team's performance through detailed analytics and insights. Gong offers advanced revenue intelligence features, helping teams understand deal intelligence dynamics effectively and track deal progression activities. These capabilities enable sales leaders to build personalized coaching programs and improve overall sales strategies.

Avoma also provides robust analytics features that are well-received among its users. Avoma helps teams obtain critical insights for data-driven decisions through AI-powered conversation analytics, ultimately increasing conversion rates and improving team collaboration.

Pricing Breakdown

Understanding the pricing models of Avoma and Gong is crucial for making an informed purchase decision. While Gong’s pricing information is not publicly available, Avoma offers flexible pricing options that cater to various budgetary needs.

Let’s break down the pricing details for each tool.

Avoma Pricing

Avoma provides a range of pricing plans to accommodate various user needs:

• AI Meeting Assistant: Priced at $19 per user per month (billed annually), this plan includes features such as automatic video recording, unlimited transcription, advanced AI-generated notes, group and round-robin scheduler, and CRM & dialer integration.

• Conversation Intelligence: At $59 per user per month (billed annually), it encompasses all features of the AI Meeting Assistant plan, plus manual and AI scorecards, talk pattern and topic intelligence, smart tracker intelligence, and engagement & ROI intelligence.

• Revenue Intelligence: For $79 per user per month (billed annually), this plan offers all features of the Conversation Intelligence plan, along with automatic CRM field updates, custom deal boards and risk scores, roll-up forecasting and reports, and optional AI win-loss analysis (available as an add-on).

Avoma also offers a 14-day free trial without requiring a credit card, allowing users to explore the platform's capabilities before committing to a paid plan.

Gong Pricing

Gong’s pricing structure is designed primarily for mid-market and enterprise-level clients, reflecting its focus on providing comprehensive revenue intelligence solutions. Gong only allows annual agreements, with no option for monthly billing, which might be a consideration for organizations looking for more flexible payment terms.

When evaluating Gong's affordability, it is important to consider the minimum platform fee along with the initial setup fee. To receive Gong’s pricing, users must submit a request form as it is not listed publicly. The minimum annual budget for Gong is estimated between $5000 and $10,000, positioning it in a similar ballpark to Chorus. This emphasis on mid-market and enterprise customers aligns with Gong’s advanced feature set and robust analytics capabilities.

User Experience Evaluation

User experience is a key factor in determining the effectiveness of a conversation intelligence tool. Both Avoma and Gong have their strengths and weaknesses, making it essential to evaluate their interface and usability.

Interface and Usability

Gong is appreciated for its intuitive interface, which simplifies navigation and setup. Users find it easy to manage and configure, contributing to a positive user experience. This ease of use is particularly beneficial for sales teams looking to quickly integrate the tool into their workflows.

Avoma’s interface, meanwhile, is designed for seamless adoption across various teams. It promotes easy collaboration among diverse teams and is noted for its user-friendly design. This makes Avoma accessible for teams of all sizes, enhancing overall productivity and collaboration.

Learning Curve

Avoma offers a 14-day free trial with no credit card needed, allowing users to explore its features without commitment. Many users report that Avoma has a more manageable learning curve, making it easier to adopt and integrate into existing workflows.

Gong, on the other hand, often requires a more significant investment of time to become proficient due to its comprehensive features. While Gong’s advanced capabilities are highly rated, new users may need substantial training to fully leverage the platform.

Nevertheless, Gong and Chorus are still rated highly by customers in terms of ease of use.

Integrations and Compatibility

Integrations and compatibility are critical for ensuring that conversation intelligence tools like Avoma and Gong fit seamlessly into your existing tech stack. Both tools offer robust integrations with popular collaboration and CRM tools, making them adaptable to various marketing functions and workflows.

CRM Integration

Avoma seamlessly integrates with major CRMs like Salesforce and HubSpot, providing enhanced user workflow and ensuring seamless data management. Gong also offers robust integration with Salesforce, enabling automatic logging and analysis of customer interactions.

CRM integration is crucial for conversation intelligence tools as it enhances user workflow and ensures seamless data management through conversation intelligence software.

Other Integrations

Avoma supports integrations with email platforms and productivity apps, enabling comprehensive tracking and collaboration. Users can enable auto-sync for Avoma meeting notes within their CRM settings, allowing updates to occur within five seconds of any edit. Additionally, Avoma integrates with Slack, allowing users to receive real-time notifications and updates directly in their channels.

Gong, on the other hand, offers integration with various email platforms like Gmail and Outlook, providing insightful analytics on email communication. Gong also automates follow-up emails based on captured insights from conversations, enhancing engagement with prospects.

Customer Support Comparison

Customer support is a crucial factor in selecting conversation intelligence tools like Avoma and Gong, as it affects user satisfaction and productivity. Both tools offer multiple support channels and rich resource libraries to help users maximize their tool’s capabilities.

Support Channels

Gong provides dedicated support via email, live chat, and a designated Customer Success Manager. This comprehensive support system ensures that users can get prompt assistance, enhancing the overall user experience. However, Gong does not list phone support as clearly available, which might be a consideration for some users.

Avoma supports users through email and live chat but lacks a dedicated phone support option. Despite this, Avoma is often highlighted for its prompt response times and effective support channels, making it accessible for users seeking assistance.

Resource Availability

Gong offers a wealth of online resources, including FAQs and tutorials, contributing to a strong knowledge base for users. These resources help users troubleshoot issues and maximize the value of their services, ensuring that they can make the most of Gong’s advanced features.

Avoma also provides a rich resource library, including FAQs, tutorials, and community forums, promoting user self-service. This collection of online resources aids users in effectively utilizing Avoma’s tools, ensuring that they can fully leverage its capabilities.

Pros and Cons Summary

Weighing the pros and cons of each tool is crucial for deciding between Avoma and Gong. Specific business needs and budget will determine which tool best fits your organization.

Let’s summarize the key advantages and potential drawbacks of each platform.

Avoma Pros and Cons

Avoma’s feature updates and roadmaps are considered more promising, making it a flexible and future-proof choice for many organizations. Thanks to its comprehensive meeting management and note-taking capabilities, sales reps and non-sales scenarios benefit most from using Avoma.

However, Avoma may have advanced analytics and revenue intelligence limitations compared to Gong. Organizations seeking deep insights into sales interactions might find Avoma’s capabilities less robust.

Gong Pros and Cons

Gong is known for its advanced analytics, providing deep insights into sales interactions and enabling data-driven decision-making. Its comprehensive analytics and reporting capabilities are frequently praised by users, making it a powerful tool for sales leaders. Gong also has significant market intelligence dominance, reflecting its strong position in the industry.

However, some users report issues with Gong’s UI being clunky and hard to use, which may require additional training and adjustment. Additionally, Gong’s pricing model and lack of flexibility may be a consideration for some organizations.

Ideal User Profiles

Ideal users for conversation intelligence tools like Avoma and Gong are primarily professionals engaged in enhancing customer interactions. These tools offer valuable insights that drive revenue and improve client relationships, making them essential for sales, marketing, and customer success teams.

Avoma Ideal Users

Avoma is ideal for users engaged in customer success, product development, and internal team meetings. The platform is particularly beneficial for teams that focus on meeting efficiency and collaboration across various functions. Avoma’s features help these teams streamline their workflows and enhance productivity.

Gong Ideal Users

Gong is designed for larger organizations, specifically targeting those in the enterprise and upper mid-market sectors. As a high growth organization, enterprises and upper mid-market businesses are ideally suited for Gong, as the platform provides robust conversation analytics and revenue intelligence capabilities.

Sales managers seeking in-depth analysis of communication patterns and performance metrics will find Gong’s features particularly valuable for understanding their sales team’s performance. The platform is popular among enterprise-level customers looking for comprehensive insights into their sales interactions.

If you're exploring how Gong compares to other platforms, check out our comparison of Gong vs. Outreach for a closer look at their unique features.

Summary

Choosing between Avoma and Gong ultimately depends on your organization’s specific needs and goals. Avoma excels in meeting management and collaborative note-taking, making it a great choice for teams focused on efficiency and collaboration. Gong, on the other hand, offers advanced analytics and revenue intelligence, making it ideal for sales leaders seeking deep insights into their sales interactions.

In conclusion, both Avoma and Gong bring unique strengths to the table. By carefully evaluating their features, pricing, user experience, integrations, and support options, you can make an informed decision that best aligns with your business needs. Whether you prioritize meeting efficiency or advanced analytics, there’s a conversation intelligence tool that can help you achieve your goals.

Frequently Asked Questions

What are the key differences between Avoma and Gong?

The key difference is that Avoma is all about meeting support and collaborative note-taking, while Gong specializes in conversation analytics and revenue intelligence. So, if you're looking for meeting help, go with Avoma; for deep insights into sales conversations, Gong is the way to go.

Interested in how Gong compares to other leading platforms? See our breakdown of Gong vs. Salesloft to explore their unique capabilities.

How does pricing for Avoma and Gong compare?

Avoma is more accessible with its flexible pricing and a free tier, while Gong targets mid-market and enterprise clients and requires annual agreements. So, if you're looking for budget-friendly options, Avoma might be the way to go!

Which tool is easier to use, Avoma or Gong?

Avoma is easier to use with a more manageable learning curve compared to Gong, which has more complex features that may need additional training.

What integrations do Avoma and Gong offer?

Avoma and Gong integrate with major CRMs like Salesforce, along with email platforms and productivity apps, making it easy for you to streamline your workflows. So, you can focus more on your work and less on juggling multiple tools.

Who are the ideal users for Avoma and Gong?

If you're involved in customer success or product development, Avoma is your go-to. On the other hand, if you're a sales manager in a larger organization needing detailed conversation insights, Gong is perfect for you.